Use-cases
How we bridged their purchasing ERP and Shopify through Airtable — turning CSV imports and manual entry into a one-click product launch.
New products came out of the purchasing ERP as CSV exports. The digital team then had to manually copy that data elsewhere before anything could reach Shopify.
Raw ERP data wasn't ready for the storefront — it needed cleanup, enrichment, and reformatting before going live. A slow, tedious step repeated for every new product.
Every product update meant a round-trip through admin screens. Errors crept in, launches were delayed, and the team lost hours on pure data entry.
“SyncBase transformed how we manage our product catalog day-to-day. What used to take us 3 hours now takes 30 seconds. The integration is fast, the no-code Airtable setup adapts to our needs, and the support is flawless. We recommend it 100% to anyone who wants reliable product flows on Shopify.”
COO, Du Bruit Dans La Cuisine
We set up SyncBase to connect Du Bruit Dans La Cuisine's Airtable workspace to Shopify with seamless two-way synchronization across the entire catalog.
A dedicated Airtable table receives the CSV exports from the purchasing ERP. Every new product lands here automatically, ready for enrichment.
A custom mapping table translates ERP field names and formats into Shopify-ready data — so the team can evolve either side without breaking the pipeline.
The digital team enriches and cleans products directly in Airtable — titles, descriptions, images, categories — before anything is visible on Shopify.
Once products are enriched, a single automation pushes them to the SyncBase-synced tables. From there, they flow straight to Shopify.
Every operation is logged with clear status messages. The team knows exactly what synced, what failed, and why — with full traceability.
Airtable is now the central hub between ERP and Shopify. One workspace, one workflow, no more copying between tools.
Product data from the purchasing ERP lands in a dedicated Airtable table via CSV import. A single entry point for every new product.
A mapping table translates ERP fields into Shopify-ready data, while the digital team enriches each product directly in Airtable — titles, descriptions, images.
Once enriched, an automation sends products to the SyncBase-synced tables. From there, they flow to Shopify instantly, with every operation logged for full traceability.
The digital team runs product launches in a fraction of the time. No more CSV wrangling, no more manual data entry between systems.
Mapping, validation, and logs catch mistakes before they hit Shopify. Consistent product data across the board.
New products (or updates) go live in a single action. From ERP export to live Shopify product, with zero manual copy-paste in between.
Our Studio team can build a custom PIM, ERP-to-Shopify bridge, or any operational tool tailored to your Shopify business. Delivered in days, not months.
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