Lillicoco black logo

Lillicoco x SyncBase

How we built a drop launch workflow that turns weekly collection prep into a scheduled, one-click release to Shopify.

The Challenge

🗓️

A new drop every week

With a fresh collection going live every week, prep became a relentless cycle of spreadsheets and Shopify drafts. No clear view of what was ready and what wasn't.

Manual go-live

Launch day meant logging into Shopify and publishing products one by one at the exact release time. Stressful and impossible to scale.

🧩

Scattered prep work

Photos, copy, pricing, and variants lived in separate tools. The team was constantly switching tabs and double-checking.

“SyncBase was the part that connected everything together in the way I wanted. It saves us a lot of manual work — easily the equivalent of two full-time salaries, for a solution costing a few hundred a month. Just a fantastic solution all across.”

Simon Green - Lillicoco Store Owner

Simon

Store Owner, Lillicoco

What we built

Shopify Sync

We set up SyncBase to import Lillicoco's entire existing product catalog and configured seamless two-way sync between Airtable and Shopify.

Drop Calendar

A visual calendar of every upcoming drop. At a glance, the team sees what's launching next, when, and what still needs work.

Product Staging

A dedicated space to prepare products before they go live. Draft titles, upload photos, set pricing, write descriptions — all in Airtable, invisible to customers until release.

Readiness Checklist

Every product carries a status: photos in, copy approved, pricing set, ready to launch. The team knows exactly what's blocking a drop at any moment.

Drop Scheduler

Assign a release date and time to each drop. Products wait in staging until the scheduled moment — no manual intervention needed.

One-Click Release

When launch time hits, the entire drop pushes to Shopify in a single action. No logging in, no copy-pasting, no watching the clock.

AI Enrichment

A built-in AI assistant that generates product descriptions, SEO metadata, and tags from a few base inputs. Hours of manual writing per drop replaced by a single click per product.

A look inside the workflow

Lillicoco's drop details page in Airtable for the 5th December 2025 drop — publish controls and the full list of included products.

Drop Details

A dedicated page per drop, showing every product, its readiness status, and cost. Publish the full collection to Shopify in one click from here.

Lillicoco's draft products list in Airtable, showing vintage jewelry SKUs with titles, images, completion status, and assigned drop date.

Draft Products List

A central list of every draft product in the pipeline. Prep photos, pricing, variants, and descriptions before anything touches Shopify.

Lillicoco's drops list in Airtable — every weekly Shopify drop with completion progress and published status.

Drops List

Every scheduled drop at a glance. Track completion progress and publish status across the entire season in one view.

The Results

🚀

Launches that just happen

Drops go live exactly on time without anyone touching Shopify at launch. No more midnight pushes or launch-day panic.

Hours saved every week

What used to take days of prep across tools now happens in one place. More time on sourcing pieces, less on the mechanics of launching them.

Zero launch-day chaos

Every product is ready, verified, and staged before release. No missing photos, no wrong prices, no broken variants at go-live.

Want a similar tool for your store?

Our Studio team can build a custom drop workflow, PIM, or any operational tool tailored to your Shopify business. Delivered in days, not months.