Use-cases
How we turned Naked Wolfe's Airtable PLM into a single source of truth — syncing automatically to both Shopify and nuOrder.
Product data lived in three separate tools — Airtable PLM, Shopify, and nuOrder — with no automation between them. Every new product meant manual entry in all three.
SKUs followed a naming logic across colors, sizes, and collections. Building them manually was slow, error-prone, and didn't scale with the growing catalog.
D2C pricing, wholesale markups, seasonal discounts — the rules lived in people's heads and scattered spreadsheets. Keeping them consistent across channels was a constant battle.
“SyncBase finally connected the dots between our Airtable, Shopify, and nuOrder. What used to take three rounds of manual entry across systems now happens automatically from one place. The team can focus on product and sales instead of data wrangling.”
Director, Naked Wolfe
We set up SyncBase to connect Naked Wolfe's Airtable PLM to Shopify with seamless two-way synchronization across the full catalog.
A custom bridge between Airtable and nuOrder, so the same product data flows to both D2C and B2B channels — no double entry, no mismatched records.
SKUs generate automatically from product attributes — color, size, collection — following Naked Wolfe's exact naming convention. Zero manual SKU work.
Custom formulas handle D2C pricing, wholesale markups, and seasonal discounts. One rule change updates every affected product across channels instantly.
We rebuilt core parts of the Airtable PLM for speed and clarity: cleaner product views, better variant management, and stronger data validation.
Airtable is now the canonical system. Every channel — Shopify, nuOrder, internal reporting — pulls from the exact same data.
Automated checks catch missing images, invalid SKUs, and pricing outliers before they ever reach Shopify or nuOrder.
The full catalog grouped by style, with product codes, colors, size ranges, and design status. One central place for the whole collection.
Each product carries RRP and wholesale prices across GBP, USD, EUR, CAD, and AUD. FX rates stamp automatically — pricing stays consistent across every market and channel.
Every product has dedicated integration panels with sync status, IDs, and one-click push to both Shopify (D2C) and nuOrder (wholesale).
Airtable, Shopify, and nuOrder now move in sync. Every product update flows automatically — no duplication, no drift between channels.
What used to take hours of manual work now happens instantly. New products go from idea to live across both channels in minutes.
Automated validation catches problems before they hit sales channels. Consistent pricing, correct SKUs, clean data every time.
Our Studio team can build a custom PLM, multi-channel integration, or any operational tool tailored to your Shopify business. Delivered in days, not months.
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